Effective date: July 3, 2019
Types of Data Collected
We collect different types of data (including personal data, usage data, location data, and cookies data) as further described below. We collect data when you sign up for an account, elect to receive our newsletters, place an order, fill out a form, take our quiz, respond to our questionnaires or surveys, send us a text message or email, call us, or otherwise engage with us or the Site.
“Personal Data” means data about a living individual who can be identified from such data (or from other information in our possession or likely to come into our possession). While using the Site, we may ask you to provide us with Personal Data, which may include, but is not limited to your email address, first name and last name, phone number, address, state, postal code, city, and credit card number.
We may use your Personal Data to contact you with newsletters, marketing or promotional materials, and other information that may be of interest to you. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any email we send or by contacting us at firstname.lastname@example.org. Understand that even if you do opt out of receiving these types of communications from us, we still reserve the right to send you other communications relating to your account or your access or use of the Site (i.e. administrative and service announcements).
“Usage Data” is data collected automatically either generated by the use of the Site or from the Site infrastructure itself (for example, the duration of a page visit) that informs us on how the Site is accessed and used. We may also collect information Usage Data, which may include information such as your computer’s Internet Protocol address (“IP address”), browser type, browser version, the pages of the Site that you visit, the time and date of your visit, the time spent on those pages, unique device identifiers and other diagnostic data.
We may use and store information about your location if you give us permission to do so (“Location Data”). We use this Location Data to provide features of the Site, to improve and customize the Site. You can enable or disable location services when you use the Site at any time by way of your device settings.
Tracking Cookies Data
You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, if you do not accept cookies, you may not be able to use some portions of the Site.
Some of the cookies we may use include “Session Cookies” (to operate the Site), “Preference Cookies” (to remember your preferences and various settings), “Security Cookies” (for security purposes), and “Advertising Cookies” (to serve you with advertisements that may be relevant to you and your interests).
Use of Data
We use collected data for various purposes including:
• to provide and maintain the Site;
• to enable you to create an account on the Site;
• to notify you about changes to the Site;
• to allow you to participate in interactive features of the Site when you choose to do so;
• to provide customer support;
• to gather analysis or valuable information so that we can improve the Site;
• to monitor the usage of the Site;
• to detect, prevent, and address technical issues or potential fraudulent, unauthorized, or illegal activities;
• to protect our rights; or
• to provide you with news, special offers, and general information about other goods, services,and events that we offer (unless you have opted not to receive such information).
Retention of Data
We will also retain Usage Data for internal analysis purposes. Usage Data is generally retained for a shorter period of time, except when it’s used to strengthen the security or to improve the functionality of the Site, or we are legally obligated to retain it for longer periods.
Transfer of Data
Disclosure of Data
We may employ third party companies and individuals to facilitate operation and maintenance of the Site and services provided therein (“Service Providers”), provide the Site on our behalf, perform Site-related services or assist us in analyzing how the Site is used. Theses third parties may include, without limitation, an outside fulfillment provider, shipping provider, and payment processor for goods and services purchased on/through the Site or by telephone. These third parties have access to your Personal Data only to perform these tasks on our behalf and are obligated not to disclose or use it for any other purpose.
Disclosure for Law Enforcement
Under certain circumstances, we may be required to disclose your Personal Data if required to do so by law or in response to valid requests by public authorities (e.g. a court or a government agency).
We may disclose your Personal Data in the good faith belief that such action is necessary to comply with a legal obligation, protect and defend our rights or property, prevent or investigate possible wrongdoing in connection with the Site, protect the personal safety of users of the Site or the public, or protect against legal liability.
Security of Data
The security of your data is important to us but remember that no method of transmission over the Internet or method of electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your Personal Data, we cannot guarantee its absolute security. In the event of a security breach that impacts your Personal Data, we’ll make any legally required disclosures of such breach through email communications or postings on the Site; our disclosures regarding the breach may be offset by the requirements of law enforcement to investigate the breach and/or the steps we need to take to determine the scope of the breach and howto remedy it.
Other Service Providers
We may also use Service Providers to monitor and analyze how our Site is being use and to show advertisements to you to help support and maintain the Site:
Google AdSense DoubleClick Cookie
Google Ads (Ad Words)
Google Ads (AdWords) remarketing service is provided by Google Inc.
You can opt-out of Google Analytics for Display Advertising and customize the Google Display Network ads by visiting the Google Ads Settings page: http://www.google.com/settings/ads
Google also recommends installing the Google Analytics Opt-out Browser Add-on – https://tools.google.com/dlpage/gaoptout – for your web browser. Google Analytics Opt-out Browser Add-on provides visitors with the ability to prevent their data from being collected and used by Google Analytics.
For more information on the privacy practices of Google, please visit the Google Privacy Terms web page: https://policies.google.com/privacy?hl=en
Links to Other Sites
Your Rights Concerning Your Data
You’re able to check, review, update, and edit the information you’ve provided to us by accessing your account on the Site. By contacting us directly, you can undertake the foregoing as well as learn about the data we’ve retained, who we’ve shared it with, how we’ve used it, challenge the veracity of or to amend your information, change your preferences onhow we use/disclose your data, or tell us you no longer want to receive communications from us(provided, of course, that (i) we can confirm your identity and (ii) the law doesn’t prevent us from doing so). For these purposes please write us at:Kaleidoscope Labs, Data Rights, PO Box 130316, New York, NY 10013.
The Site does not address anyone under the age of 21. We do not knowingly collect personally identifiable information from anyone under the age of 21 (a “Child”). If you are a parent or guardian and you are aware that your Child has provided us with Personal Data, please contact us. If we become aware that we have collected Personal Data from a Child, we take steps to remove that information from our servers.
Our Policy on “Do Not Track” Signals under the California Online Protection Act (CalOPPA)
We support Do Not Track (“DNT”) when it is enabled on your end. Do Not Track is a preference you can set in your web browser to inform websites that you do not want to be tracked. You can enable or disable Do Not Track by visiting the Preferences or Settings page of your web browser.
• by email: email@example.com; or
• by visiting this page on our website: https://kaleidoscopelabs.com/contact